focus on training

miCoach’s complicated ecosystem of training product and services  needed a cohesive communication strategy – messaging and imagery – that could be applied to web and mobile (the core of the consumer experience), but also to above the line communications and sales tools where clear explanation of the service is crucial.

After developing the initial brand package, we continued to work with the miCoach team, augmenting their communications as they developed new products.

Client:  adidas
Photographer:  Rafael Astorga

Role:  Creative Direction, Design

Agencies:  Cinco, Fiction


Brand Campaign Toolkit & Guidelines
Global brand photography
initial iOS UX;  Design of addition of Strength & Flexibility  (agency: Cinco)
adidas miCoach SmartRun watch toolkit, release event space, seeding kit