EVERYWHERE BETTER

Nau is a brand with huge potential, and promise, but lacked a clear direction and focus in the market. It is common to hear people say that they love Nau, but can’t follow that up with exactly why. With consumer research, initial positioning and persona development performed with Ziba, and extending that through a collaboration with Studio Mega we developed the brand statement “Everywhere Better” as a container capable of delivering the two core aspects of our brand: versatility and social good.

We also engaged Studio Mega to design a wholesale fixture system that will


EVERYWHERE BETTER – execution is ongoing
Wholesale Fixture Program - developed with Studio Mega

Photographers:  Randi Berez, Chris Hornbecker, Sandbox Studio

Role:  Creative Direction

Agencies engaged:  Ziba, Studio Mega