consider this
We built the Nike Considered branding around its initial concept – to think about how to work with nature. Through materiality derived from the natural world (and choosing sustainable materials), a rich, natural color palette and tone of voice that was direct and natural we set the stage for introducing a shoe that didn’t look like anything Nike had released yet.
Brand identity, guidelines, and retail fixture system. Aligning with boutique retail was part of the strategy, so custom installations in retail (yes, we really put live ants in a giant ant farm in a shoe shop. It went over great) and events in NYC, LA and San Fransisco to announce the brand were executed as well. (guidelines images to come)
